Hibernator 100 · Case study
Six weeks.
One ride.
A bigger audience.
Video, photography, and graphics brought a Northwoods cycling event into more people’s feeds in the weeks leading up to the ride.
See the results ↓Up from 3.4K in the previous year’s comparison period.
Aug 29–Oct 6, 2026 · vs. Aug 29–Oct 7, 2025The event
A ride with a local purpose.
The Hibernator 100 is an annual, noncompetitive autumn gravel cycling event in Laona, Wisconsin. The ride travels through the Nicolet National Forest and benefits the Laona Rescue Squad.
Metonga Media provided social media support through a six-week campaign leading up to the event, creating videos, photographs, and graphics to help bring the ride and its purpose to more people.
Explore the event →The work
A campaign people could see and watch.
Original video, photography, and graphics gave the campaign a mix of content throughout the lead-up to the event. Here’s a selection of the video work.
Facebook performance
More views. More interaction.
The updated report follows the campaign through its last post: August 29–October 6, 2026, compared with August 29–October 7, 2025.
Source: Hibernator 100 Facebook performance report. Figures are shown as reported, including rounded totals. Views include organic and paid distribution.
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